Slink Studio

Role: Concept, Brand Strategy, Design, Creative Direction, Copywriting

The Vision

Slink Studio started as an idea — a hire-only pole and aerial space in Lisbon built for artists who train, experiment, and build towards something.

I wanted to create a space that felt like the people who use it: ambitious, creative, and deeply committed to their craft.

The brand needed to balance artistry and discipline — capturing both the beauty of performance and the relentless effort behind it.

The Challenge

Most pole or aerial studios lean heavily toward either ultra-feminine or athletic branding.

Neither represented the energy I wanted for Slink.

The challenge was to create an identity that:

Resonated emotionally with both amateur and professional artists,

Felt elevated and international, and reflected a serious, creative environment rather than a recreational one.

The Process

1. Emotional Core

I began with a single focus: what does dedication feel like?

That emotion — drive, focus, transformation — became the foundation.

I built the brand around the idea of a studio that exists for work, not show — a quiet space where practice and progression come first.

2. Visual Identity

The design language is stripped-back and intentional.

A bold logotype and minimal palette communicate confidence and calm.

Nothing distracts — every element supports the feeling of clarity, stillness, and focus.

Typography choices carry subtle fluidity to reflect movement, balanced by precision and restraint.

3. Tone of Voice

The voice of Slink is understated, confident, and direct — shaped around honesty and intention.

The language avoids cliché; it speaks to artists who value work over spectacle.

4. Art Direction & Execution

I directed every aspect of the brand — from strategy and design to photography, social media, and studio signage.

Each detail was designed to feel cohesive: clean, warm, and real.

The visuals and tone align to communicate one message — this is a space for serious artists to grow.

The Outcome

Slink Studio launched as one of Lisbon’s first dedicated hire-only pole and aerial spaces.

It quickly attracted both professional performers and visiting artists — people who recognised themselves in the tone and aesthetic.

The brand stands apart from the industry’s usual visual language: it’s minimal, intentional, and quietly ambitious.