A simple, powerful clarity tool for founders who are doing everything themselves, feeling stretched thin, and need a way to understand what their brand actually stands for.
Because not every founder has the budget to hire a strategist.
Because you’re juggling 14 roles at once.
Because you know your brand has potential but you can’t quite articulate it.
And because getting clear on your Founder Story shouldn’t cost you 500-1500+ in agency fees.
(It’s wild, but that’s genuinely what agencies and freelancers charge just to extract this story from you.)
This PDF is the affordable option for founders who are stuck in marketing limbo, feeling disconnected from their brand, and don’t know who to reach out to for help.
Your download includes a set of structured clarity questions broken into simple, digestible sections so you can define your Founder Story step-by-step:
Your Origin
Your Turning Points
Your Values
What You Stand For
Who You Serve
The Problem Only You Understand
The Transformation You Create
Your Vision
And finally:
A mini-guide that shows you exactly how to repurpose your answers into posts, videos, or emails so your audience instantly understands who you are and why your brand exists.
This gives you clarity and content — without spending another penny.
Founders doing everything themselves
People building a brand on a small budget
Creators who feel stuck or "foggy" about their message
Anyone who knows they're "almost there" but can’t articulate their story
If that’s you, you’re in the right place.
Because clarity shouldn’t be a luxury.
Because you don’t need a huge agency.
Because you don’t need another shiny tool.
You need a simple framework that helps you understand your story deeply enough to communicate it confidently.
This is the shortcut.
You’re here because you care about your brand — and because you’re willing to do the work most people avoid.
I built this so founders like you don’t have to feel isolated, overwhelmed, or priced out of support.
You’re not doing this alone anymore.
Open the PDF - click the link to open the Notion page > make a duplicate and rename
Answer the questions slowly and honestly
Use the content guide to turn your story into brand-building posts
Return to it whenever you evolve - your story grows with you
If you want deeper clarity or direction, you’re always welcome to reach out.
You're building something real.
Let’s make sure your story reflects that.
Issy x
A simple, powerful clarity tool for founders who are doing everything themselves, feeling stretched thin, and need a way to understand what their brand actually stands for.
Because not every founder has the budget to hire a strategist.
Because you’re juggling 14 roles at once.
Because you know your brand has potential but you can’t quite articulate it.
And because getting clear on your Founder Story shouldn’t cost you 500-1500+ in agency fees.
(It’s wild, but that’s genuinely what agencies and freelancers charge just to extract this story from you.)
This PDF is the affordable option for founders who are stuck in marketing limbo, feeling disconnected from their brand, and don’t know who to reach out to for help.
Your download includes a set of structured clarity questions broken into simple, digestible sections so you can define your Founder Story step-by-step:
Your Origin
Your Turning Points
Your Values
What You Stand For
Who You Serve
The Problem Only You Understand
The Transformation You Create
Your Vision
And finally:
A mini-guide that shows you exactly how to repurpose your answers into posts, videos, or emails so your audience instantly understands who you are and why your brand exists.
This gives you clarity and content — without spending another penny.
Founders doing everything themselves
People building a brand on a small budget
Creators who feel stuck or "foggy" about their message
Anyone who knows they're "almost there" but can’t articulate their story
If that’s you, you’re in the right place.
Because clarity shouldn’t be a luxury.
Because you don’t need a huge agency.
Because you don’t need another shiny tool.
You need a simple framework that helps you understand your story deeply enough to communicate it confidently.
This is the shortcut.
You’re here because you care about your brand — and because you’re willing to do the work most people avoid.
I built this so founders like you don’t have to feel isolated, overwhelmed, or priced out of support.
You’re not doing this alone anymore.
Open the PDF - click the link to open the Notion page > make a duplicate and rename
Answer the questions slowly and honestly
Use the content guide to turn your story into brand-building posts
Return to it whenever you evolve - your story grows with you
If you want deeper clarity or direction, you’re always welcome to reach out.
You're building something real.
Let’s make sure your story reflects that.
Issy x
